Bling for ‘ Bing ‘: Microsoft to spend $100m branding new search engine !! — National Business Review
Microsoft is in the final stages of deciding between two names for its search engine – Bing being the front runner. The winner will be backed by a $US100 million brand campaign. From leaked memos and employee blog posts, it seems Microsoft is now trialling a new-and-improved version of its search engine, Live. While little known in these parts, or anywhere, Live is central to Microsoft’s plan to chase down Google’s huge lead in search, and search ads. The company’s ex-pat CFO, Chris Liddell is one who agrees that “Live” isn’t working, telling the Seattle Tech Report: “We have to think about things like a new brand, and marketing that.” Now, Advertising Age says Microsoft will spend $US80 million to $100 million advertising its re-launched search engine… — NBR
Tech Jackal explains the sometimes muddled and confused Microsoft search engine strategy. gOOgle has really turned on the advertising push and is full throttle on leveraging the latest social networking and Web2.0 technologies in case you haven’t noticed. Perhaps it’s the new opportunities in the on-line advertising market that has giant Mr. Softee stirring once again awakening from its sleep…
OUR FAVORITE gOOgle ad…
It’s no secret that Google has a 64% market share in the search engine market. Yahoo has captured a little over 20% and Microsoft is bouncing along at under 9% market share. Microsoft is planning to change those statistics by pouring 80 to 100 million dollars into a new advertising campaign, which will promote a new improved search engine model. This model will provide groupings of search results that are better organized, so the user can find the information needed in less time. Microsoft is also creating a Yahoo partnership, which would focus on selling ads for each other and that could eat into some of Google’s action.
Online advertising as Google has repeatedly demonstrated can produce results. The company reported a 6% increase in revenues over last year, thanks to a focused online advertising campaign. Microsoft is on the verge of introducing their new advertising rich search engine business model, as well as the brand name of the service any day. The outcome of this heavyweight advertising match will not be apparent for quite some time, but Microsoft is dedicated to improving search results as well as improving their bottom line, so they have a mission.
Google has created a search engine that is an automatic response for some casual users and their loyalty will continue to keep the company on top, but there are other users who want to get information quickly because of business needs. The Microsoft name can have an impact on that group, if the advertising dollars are spent to attract those users. — [Hat Tip: Tech Jackal]
You have to give the marketing folks at gOOgle some credit for having eyes that are bigger than their … well…. you know…
Happy Memorial Day… let’s not forget what it is that we are celebrating…!!
Obama in one bold stroke has come up with one cleaver loophole into which to thread both the Gitmo detainee dilemma he faces with his upcoming Supreme Court judge nomination bid. He should come out smelling like a rose… Genius as reported by Scott Ott / Scrappleface…
In an effort to shut down the U.S. Naval Detention Center at Guantanamo Bay, Cuba, thereby restoring America’s moral standing in the world, President Barack Obama today declared some 240 enemy combatants held at Gitmo to be ‘human fetuses’.
In an executive order, the president said, “Since I ordered Gitmo shut down, and people don’t want us to bring the inmates here, the only way to extract them from the facility is to change their legal status to one that offers us more choices.”
While accused terrorists have access to attorneys, and nearly-limitless legal appeals, a fetus has no legal standing, cannot speak for itself, and is subject to the death penalty without regard to guilt or innocence.
Civil rights advocates have pressured Obama to follow through on campaign promises to shutter Gitmo, but even Democrats in Congress have resisted bringing the inmates to U.S. soil for trials and incarceration.
“We can debate whether enemy combatants have access to protections under the U.S. Constitution,” said Obama. “However, no serious person would grant such protection to an embryo or fetus. The loss of 240 fetuses wouldn’t raise an eyebrow in a nation where more than 3,000 of them hit the Dumpster daily.”
The president noted that America’s global reputation has been devastated by U.S. treatment of terror suspects, but that “our treatment of a million fetuses each year earns us nothing but admiration, and requests for clinic-funding from those who aspire to be like us.”
Sources acknowledged continuing White House debate about whether a terrorist who escapes from Gitmo alive can still be treated as a fetus.
Examiner columnist Scott Ott is editor in chief of ScrappleFace.com, the family-friendly news satire site, and anchor of ScrappleFace Network News (SNN), seen on YouTube.
One of the best pieces of satire from Scott we have seen this year! Just keep in mind, with Nancy Pelosi in a “spin cycle”, this story might seem more like fact than fiction, Especially when compared to the recent rantings eminating from the dizzy Speaker’s mouth as she tries to find a cleaver loophole of her own to filter through her CIA debacle.
Rockbridge Monitoring – FREE website / server monitoring service.
It’s been awhile since we ran our weekly Top Cartoon Satire of the Week. Here are a few choice picks from the top stories of the last few weeks…
If you have a few you would like to post yourself, feel free to register and request to be considered as a contributing author here at ZZ News and Satire.
Web Development Tip For Our Readers:
Website Monitoring
If you have a website or blog running under ANY platform it’s always a good idea to be alerted if your site is down for any reason! Rockbridge Services LLC has introduced a new website monitoring system that can provide you that notification. We have added some links where you can go directly to their site and test it out. You can also sign up your website for free and then try out their notification service in real time before subscribing… Sweet. They offer both a free version as well as a professional upgrade…
This new service is worth checking out if you don’t have any method of monitoring your website’s uptime and want to be alerted to your cell phone or Blackberry if your site goes down…
|
| Don’t Let Downtime Ruin Your Business!
1. Know problems earlier
2. Fix problems earlier
3. Improve your uptime dramatically
Sign Up FREE · Learn More · Demo |
|
Here is some additional information taken from their website…
Rockbridge Services provides: Website monitoring, web server monitoring & server monitoring from worldwide locations. Receive downtime alerts via SMS & Email directed right to your cell phone or any of your key email account(s).
Saturday - May 2nd, 2009
6:06 pm
News
Rockbridge Designs announces it has added new Wordpress themes based on the old classic Wordpress template but with improved CSS formatting. They have now also assumed operations of our OpenWeb Downloads site, which has been affiliated with ZZ N&S for a number of years and we are currently working with them in partnership. We wanted to give them a plug here since they have begun work on providing new Wordpress themes and custom templates targeted mainly to professionals and small business websites.
Their themes, templates and skins will work fine with any Wordpress installation that supports sidebar widgets (WP 2.6+) . Rockbridge is also planning to add additional Drupal and Joomla website themes and provide and manage software and shareware for the OpenWeb Downloads Affiliate Program.
You can download free demos and shareware samples, so feel free to check them out when you have a chance.
If you prefer to make an investment and join a club for around $50 /yr you might check out DreamTemplate below.
[+1 rating, 1 votes]
Loading ...
